Building Your Brand on Twitter

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Twitter is without a doubt one of the most popular social media platforms on the internet today. You can reach millions of users each time you post something. If you run a business Twitter can be an excellent business tool as long as you create a solid brand for yourself. Here are a few tips to help you establish your brand on Twitter.

Claim Your Name

You want to claim your brand name as soon as possible. It is ideal that you have your brand name as your Twitter handle so you want to claim it as soon as possible. If you wait too long you will likely find that someone else has your desired Twitter name. This means that you will need to have some type of variation on your brand name which might be more difficult for your potential followers to remember. So claim your name as soon as you can.

Create the Perfect Profile

You need to put your best face forward when it comes to branding yourself on Twitter or any social media platform. This is where your profile will come in. You need to create something that is interesting as well as honest as you need to start building a strong level of trust with your followers. You need to capture potential readers’ attention with what you place in your profile so make sure that you create the best profile possible.

Content is Important

Even though Twitter is a micro-blogging website you still need to make sure that you are giving your followers quality content. Keep your posts consistent and make use of relevant hashtags when you post. You need to make sure that you are giving people a reason to follow you. And definitely interact with your followers when they respond to the content that you do post. It is important to always acknowledge your followers as they could very well turn into customers if treated right.

Get Noticed

When you first start out on Twitter you might find that you have a difficult time gaining interest in your brand and what you have to offer. Start retweeting posts that you find interesting in your niche. This will go far in helping you get noticed by other people in your industry as well as interested customers.

These are just a few of the things that you can do to build your brand on Twitter so keep that in mind when you are looking to make use of this powerful social media platform.

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Top 5 Low Cost Marketing Ideas For A Company

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Marketing is a very important aspect of your business. This is the only way to make people know about your business and what products or services you are offering. Nowadays, you can choose many marketing tools that are available on the market to help you advertise your products or services and gain the attention of people or we might say, customers. However, marketing requires you to invest both of your time and money. This is the main reason why many small businesses often avoid it; actually, they avoid the main ingredient for the growth of any kind of business. So what are we going to do? Is there any marketing technique that we can do with a very limited budget? Don’t be surprised, here is a list of top 5 low cost marketing ideas for a company that you can include in your marketing strategy and give you the satisfactory results.

Facebook Campaign

Can you mention your friend that does not have Facebook? Well maybe one or two but still, almost everyone is on Facebook, and it is still one of the best and very effective marketing ways. You can reach thousands of new audiences without investing a lot. TO do this, you can use the already established Facebook ad campaigns; post an interesting description about your products or services, write your post as creative as possible, and hit post. It will provide amazing results for very little cost.

High Quality Content

Another effective advertisement method you can do for your business with a small investment is by creating a high quality content. You can post some articles, blog posts on a number of high ranked sites for free to help to promote your business quickly because your post will be on the internet circulation, that results in the increased exposure of your own website.

Guest Post

This is an old marketing technique that is working well or even stronger than any other techniques. It is guest blogging. It is a way to post an article to another blog with the permission of its owner. Guest blogging helps you increasing your readers and attract new visitor to your own blog.

Video

Another low cost yet effective way to advertise your business is through videos. To do this, you only need to create a video related to your products or service. Remember to create a quality video, not a spam video, because it will easily capture your visitor’s eyes. Video advertising is one of the best ways to promote your business with low investment.

Email Marketing

The last method of advertising you can do for businesses is email marketing. Email allows you to reach a wider audience not only in an economical way but also effectively. It helps you to inform your customer regarding your new products or discounts, so they will know it and use your product or service again and again.

No doubt, all above methods will be an inspiration to any business owners to still advertise their company even with a small budget. Now you know how to do it, you need to actually do it now.

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Why You Need an About Me Page

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So just what is an about me page you might be wondering? Well if you’re looking to run a business online it is definitely something that you need. It basically tells the visitors to your website who you are and what you do. Statistics have shown that an about me page is one of the most frequently visited pages on a website so it is definitely a piece that you need to add to your website. Here are a few more reasons as to why adding an about me page to your website needs to be an essential part of your business website.

There is a Need for Information

When people visit your website and like what you have to offer they are going to want to know more about you. They are going to want to know information like what it is that you do and just what makes you an expert in your field. They would also want to know just what it is that you can do for them and the best way for the to get in touch with you.

Show Off What You Have Done

If you’re running a website or even a blog for that matter you should use the about me page to show off some of the things that you have accomplished. For example, you could show off something about your creative process or even an excerpt from an article that was written about you. It is really the perfect way to show people that you are a force to be reckoned with in your industry.

You Need to Be Approachable

While it is great to be able to show off that you are knowledgeable in your field, you also need to make sure that you are seen as approachable and helpful as well. You need to express yourself in the friendliest manner possible otherwise you will just likely end up driving customers away. Also consider having as many avenues as possible for people to contact you so that as many people as possible feel comfortable as possible contacting you with questions and for help.

Getting an about me page set up on your website or blog is one of the best things that you can do for your business. You will find that you will be much more successful in your business if you do have a an about me page as it really allows you to develop a bond of trust with your visitors so that they feel comfortable ordering from you.

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Advertising Your Business on Facebook

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Facebook is without a doubt the most popular social networking site available on the internet. So you as a business owner should definitely make use of it in order to promote and expand your business. The following will give you a clear idea as to what needs to needs done in order for you to be able to advertise your business on Facebook.

The first thing that you need to do in order to start advertising on Facebook is to create yourself a Facebook account. It is super simple to do and should only take you a few minutes to do. Once you have an account you are given the opportunity to create a business page and start using it as a way to begin advertising your business.

When you are advertising on Facebook it is all about finding people to network with. You not only want to make sure that you get as many fans as possible you also want to make sure that you are engaging them so that they stay interested in what you have to offer. So be sure to post often and post interesting and entertaining information.

Running promotions is another thing that you can do in order to get more interest in your business on Facebook. You can do a giveaway or buy one get one free or anything that you can think of that you think would make a great promotion. People love to be a able to get a deal so think creatively and see what you can come up with for your promotion.

Getting a Facebook advertising package is another way you can advertise your business on the site. There are several packages to select from you just need to decide what one will best fit your needs. You can settle on a straight fee for your advertising package or you can go with a pay per view option. What you choose will all depend on your advertising budget. Either way it is a great opportunity to get your name out in front of people so they will notice your business.

Advertising on Facebook might seem a little difficult but once you get started you will see what a powerful promotional tool that it can be. No matter if your business is large or small you will see that there is a great way for you to advertise your business on Facebook.

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Profit Producing Promotional Ideas

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When you promote your business, no matter what product or service you are promoting, you need to come up with new and original ideas to draw attention to yourself. You will find that special offers are something that will generally produce success. Any way you look at it you will see that it is a great way to gain the attention of both new and existing customers. All out of ideas? Here are some to get you started.

1. You could put a code on your business cards and make sure that your customers know that they need to keep your business card in order to get the discount when they shop with you. You will see that this is a great way to get people to hang on to your card and can lead to a lot of new business.

2. If you make your own products, then hold a contest to give someone the chance to name a product. Many businesses large and small have done this with great results.

3. While you may only be able to do this for a week out of the month you could do a daily special offering different discounts or offers different days of the week. You can do this one week out of the month or as often as you would like to do it.

4. You should offer a customer appreciation day. You can choose to do this either online or offline by offering anyone who makes a purchase with you a discount or maybe a free product. The choice is up to you. Your customers will love to know that they are appreciated.

5. Having a refer a friend promotion is another great way to promote your business. You can offer a discount or points each time someone refers a friend and make sure to offer a coupon or some other great offer to the friend that is being referred so that they will be more inclined to make a purchase from you.

6. Instead of an employee of the month you should have a customer of the month. It is really important to acknowledge your faithful repeat customers as well as your new customers.

These ideas are just the start of what you can do with promotional ideas. No while this is not a complete list, it should be enough to get you started on the right track.

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